Like the meaning of the word “Astonish”, to surprise or impress someone greatly, whenever you use any of Astonish cleaning products get prepared to be astonished with the end results, Astonish products being United Kingdom’s bestselling household cleaning products brand carries a wide range of products. Such as car care products, hand washes, laundry products, cream cleaners and their famous Astonish cleaning paste. Their head office is based in Bradford, West Yorkshire, UK and they sell their products to the UK market as well as 60 more countries worldwide. Astonish caters to retail and wholesale customers and the public also via their online store.
Astonish Products – Founder
Astonish was founded in 1971 by Mr.Alan Moss and their first product was an Original Oven & Cookware Cleaner. Moss wasn’t a chemist or someone who had any background knowledge in cleaning products. However, he started solo in his garage with a second hand mixing pot and became successful. Initially he started selling the products door to door and then on trestle tables at agricultural shows.
Slowly the company moved towards success and in 2006 Mr.Howard Moss, Son of Alan Moss took over the company and with his reigns he drove the company into an extraordinary expansion.
Howard says “My ambition is to continue to take Astonish into major retailers and to further extend our range of products. By investing in our brand we can increase productivity with new state of the art equipment, quadrupling sales both domestically and around the globe, while ensuring our products retain the high quality our customers have come to expect.” and by serving honest products to their customers worldwide, 25% of its almost £35m revenues come from overseas.
Howard is planning to triple their capacity of manufacturing base to meet the rising demand for their products globally. According to him their latest significant investment will see Astonish household products move to brand new purpose-built premises, tripling their size from 52,000 sq ft to 128,000 sq ft.
Astonish Products – Recognition
Astonish was awarded the prestigious Queen’s Award in 2022 for Enterprise for their incredible growth across international markets over the last few years. They were crowned as a winner in the International Trade category due to their consistent growth amongst 25 exclusive global partners.
The Astonish brand has shown substantial growth year-on-year both in the UK and overseas, with exports increasing to 75% over the last six years in markets including Pakistan, Lithuania, Malta and India and has also increased sales and market share in Israel and East Asia across Korea and Taiwan while Greece has become the fifth biggest export customer.
How Safe are Astonish Products
When it comes to household cleaning products, most people have a big safety concern on how they will react with our skin. But fear no more when you use Astonish products. Astonish has a long history of saying no to materials that have an adverse effect on the environment – aerosols, corrosives, and toxic chemicals.
All Astonish products are manufactured in compliance with ISO 9001 and the BRC standard for consumer products and they are 100% Biodegradable. Where ingredients are less harmful to people and environmental friendly. Astonish product development team works hard to substitute them whilst maintaining the high product performance that our customers have come to expect.
Astonish have voluntarily removed inorganic phosphates from their laundry and surface care products due to concerns over their environmental impact. So all of their products are free from inorganic phosphates.
Recently they have launched a new product called “The Good One” a multi-purpose cleaning paste made from 100 percent naturally derived ingredients, with high performance harnessing nature and using 100% recyclable metal packaging. Howard says “Astonish is confident that this is a step forward for the industry.
Astonish Products are Cruelty Free
If you are an animal lover you should seriously consider Astonish products as Astonish is the only vegan, cruelty-free cleaning brand in the UK. As Alan Moss wanted the product to be made with zero animal testing and cruelty. Initially, their products were not tested on animals and do not contain any animal ingredients or derivatives of animals.
They also do not use suppliers who test on animals. All Astonish products are approved by BUAV and The Vegetarian Society and registered with the Vegan Society. The “Leaping Bunny” Cruelty Free symbol can be found on all their packaging along with the official stamp of Vegsoc.
Further Howard states “Customers want an unrivalled cleaning product that also has a strong ethical stance – and we’ve had that from the beginning. It’s ‘on trend’ now but 20 years ago we were a pioneer” and he was not joking.
Astonish also focuses on minimizing the hazardous environmental impacts that can create with the empty plastic containers. Astonish CEO states, we’re working incredibly hard to reduce our plastic content, especially in light of the new plastic tax laws that came into effect in April of this year. The Good One proves our commitment to eliminating plastic, and where we can’t take out the plastic, we want to use 100 percent recycled versions of the same material.”
Astonish always try to reduce the volume and improve the efficiency of their products. Meaning more efficient product contained in less volume. Recently they improved Non Bio Laundry Liquid as the original formulation allow the customers 14 standard wash loads whilst the new formulation gives 28 standard wash loads from a 840 ml bottle. All their laundry products are Phosphate free and they do not use palm oil in any of their products
The Vitreous Enamel Association has tested and approved nine products from the Astonish range for use on Vitreous Enamel surfaces. Astonish does not pay for TV or any Billboard advertisements as the consumers always come back when you have a great working product. So if you want a product that will clean your bathroom, kitchen or any other dirt or germs, less harm to the environment and zero animal cruelty, Astonish products will always keep you happy and astonished.
Teeparam Wholesale
If you are looking to buy Astonish products in United Kingdom Teeparam Wholesale carries a wide range of Astonish products including bathroom cleaners, kitchen cleaners, window and glass cleaners, floor cleaners and antibacterial surface cleaners. Teeparam Traders offers their customers to buy them at wholesale or retail prices and offers the lowest prices.
