During the Black Friday United Kingdom television stations started broadcasting a mayhem in supermarkets. Crowds were gathered in long lines, fighting and pushing each other, giving memories of long queues during Covid pandemic for face masks and toilet papers, but this time they were only asking for one thing, Prime Hydration.
A new hydration drink called Prime Hydration has taken UK markets by storm, leaving all the supermarket shelves drained and people going crazy over getting their hands on a bottle of Prime with the announcement of limited supply and circulation news.,.After the stocks in the UK supermarkets and retail stores ran out as fast as they arrived.
Launch of Prime Hydration
Two past boxing rivals put down their differences and get together to create a new sporting drink. And they succeeded. Logan Paul and KSI – real name Olajide William Olatunji together created the drink “Prime Hydration” in January 2022. KSI being a rapper, boxer, YouTuber and all-round entrepreneur, and to many of his fans a modern-day polymath. Logan Alexander Paul is an American social media personality,boxer, actor, and professional wrestler currently signed to WWE. This unlikely partnership between the duo has flourished into the fastest-growing hydration brand on the earth.
“Our goal was to create a fantastic hydration drink that can fuel any lifestyle,” as stated by KSI and Paul on the Prime Hydration website. Further reads “Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves.”
As their efforts started paying off, making Prime Hydration a household name, with a reported $250 million in retail sales in 2022. The drink Prime Hydration became Arsenal Football Club’s official hydration partner and recently UFC chose PRIME as the Official Sports Drink of UFC and an official partner of the UFC Performance Institute.
“Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world.” says the UFC President Dana White.
Prime first started with Hydration drinks and sticks which are now available in catchy flavors such as Meta Moon, Orange and Ice Pop. Later they expanded their range into a line of energy drinks.
Prime Hydration – Ingredients
Prime products are always in limited supply, either by design or due to their demand. Let’s check out the ingredients of Prime Energy Drink as per their label
Filtered Water, Coconut Water from Concentrate, Citric Acid, Dipotassium Phosphate, Tri Magnesium Citrate, Natural Flavor, Sucralose, Beta Carotene for Color, L-Isoleucine, L-Leucine, L-Valine, D-Alpha Tocopheryl Acetate (Vitamin E), Acesulfame Potassium, Retinyl Palmitate (Vitamin a), Zinc Aspartate, Pyridoxine …
Filtered water is the first ingredient, Water being the most hydrating ingredient in any drink makes a great choice for a sports nutrition drink. Coconut water carries a good amount of electrolytes and is naturally rich in potassium and vitamin C.Electrolytes are natural occurring salts within the body that help with a number of functions. When we exercise or engage in heavy workouts in which we lose lots of sweat, we lose these salts and they need replacing.
Caffeine- PRIME Energy contains 200mg of caffeine, per 12 oz. Caffeine is well known for its stimulant properties for centuries. Caffeine helps to stimulate brain function and increase alertness and concentration. Citric acid is a preservative and flavor enhancer typically manufactured from a fungus and Citric acid which is also an electrolyte because it dissolves in water and transmits electricity.So Citric Acid will help you to recover fast from your post workouts.
Is Prime Hydration a Healthier Option – Verdict
Sucralose & Acesulfame potassium are known as artificial sweeteners as Prime Energy drinks brands themselves as “Sugar Free”. Artificial sweeteners still are a controversial topic with research showing that long-term use can increase the risk of heart disease and strokes. However, it’s agreed that providing your daily intake of Sucralose doesn’t exceed 5 mg per kg of body weight, your health shouldn’t be impacted. Regarding Acesulfame Potassium, WebMD states it’s approved by the U.S. Food and Drug Administration (FDA) as an alternative sweetener with more than 90 studies proving it’s safe to use.
Prime contains a number of added vitamins, minerals and antioxidants such as carotenoids and vitamins A, E and Zinc. Typically they protect your cells from free radicals, which may play a role in heart disease, cancer and other diseases. According to Mayoclinic, “Vitamin B-12 (cobalamin) plays an essential role in red blood cell formation, cell metabolism, nerve function and the production of DNA, the molecules inside cells that carry genetic information.”
Prime also contains branched chain amino acids. BCAAs are amino acids that the body cannot produce itself. Studies have shown that they help with recovery, reduce muscle soreness and prevent muscle wasting. Prime energy drinks contain only 20 calories in their 16Oz cans, and all Prime products are gluten free, soy free , halal and 100% vegan. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine.
So considering all the facts Prime Energy can be stated as a healthier option as an Energy drink and as a post workout recovery drink.
Teeparam Traders carries a full range of Prime hydration and Prime Energy drinks in the United Kingdom and offers their customers to buy these items at wholesale or retail prices offering the lowest price.
Being a convenience store in the UK giving the retailers a chance to purchase them at B2B wholesale price. While stocking up most of the latest emerging products and brands as soon as they land on the market, with excellent customer service, and with their very versatile payment options like cash and carry, Teeparam Traders always makes it the number one choice in the UK and one stop shop for everyone.
